Organic and Paid Social: Definitions

Organic social: Using social platforms to share content and interact with consumers via brand pages or accounts, create and manage branded communities, distribute content, perform customer service, and monitor sentiment and conversation. Does not include influencer marketing.
Paid social: Spending media dollars to place ads on social platforms, such as Facebook in-feed ads and video ads, Twitter Promoted Tweets, Snap Ads and Instagram ads. Brands need to take consultation of digital marketing agency who have their own dedicated teams constantly working on the recent social marketing trends and updates.

Facebook's Newsfeed changes and What it means for Businesses

Facebook Inc. said its making changes to Facebook’s algorithm and will prioritize posts that spark back-and-forth discussion or inspire people to share and react.
So what it means for Brands ? Although this means Facebook will show less public content, including videos and other posts from publishers or businesses that may affect brands. Facebook’s user base operates in a different manner than other digital marketing channels, such as search or display. Working with our clients, we find that Live videos on average get six times as many interactions as regular videos and this interaction is what Facebook's new algorithm is looking for now. This is the reason why brands need to take consultation of digital marketing agencywho have their own dedicated teams constantly working on the recent marketing trends and updates.

We make Brands Matter

Welcome to 2018!

I hope you enjoyed the new year - I know I did - because you have to look forward over the next 12 months. And they’ll go by faster than you think. Have you ever considered whether your Marketing solution is working well? This is an era of great rift. As we watch the world change faster than the businesses fueling it, we believe this is a crucial time to build value in brands. Brands promote cohesion. Brands deliver customer value. Brands make businesses grow. While the marketing solutions of today make it easier than ever to reach customers, achieving business growth and customer value through brand building has never been more difficult. Bairo looked at brands through the lens of product solutions, not just advertising alone. Today those solutions manifest through a diverse range of specialist skills and capabilities that we activate and bring together on behalf of our clients. Our service is customizable, adaptable and, most importantly, accountable. We achieve the pi…

Importance of Video Marketing in 2018

24 hours news, clickbait ‘listicles’ and smartphone games have left us hopefully impatient, picking up and dropping stories the second we’re bored. For this exact appetite of people wanting more video content, platforms across the web are now integrating video capabilities as a larger portion of their overall streaming abilities.
Opportunity awaits businesses who are willing to carve out a niche in this space. If you need a hand to get started, Bairo provides Video services to help promote your business and introduce your company to the year of Video Marketing from the inside. Our team helps you to tell your story through progressive visuals and dynamic storylines that are built to connect with your target audience, allowing you join the most viral movement of this year’s platform evolution – Video Marketing.
Bairo Video Marketing
One Video marketing tip for 2018: Craft Winning Content and Capture artfully.  Here is a great example.
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Tips for Successful Digital Marketing

As Internet started penetrating the world's population, Digital Marketing has been growing rapidly. But while it’s easy to say digital as the up-and-coming marketing trend, it’s not as easy to dive into this new space. To help, we offer some tips for success in digital marketing.

1. Research and make your content memorable

Do you want to make an impression on your audience and stay on their minds? Do your research and make your content memorable. To get the most out of Digital Marketing, you need great content, you need pictures, graphics, and videos to get more shares, more engagement, and more subscribers. 

For Content writing, begin with the three-step “Discovery-Attractiveness-Deployment” (D-A-D) process of identifying and implanting the most appropriate, effective key words and phrases into your content.

2. Utilize Social Media and Create Dialogue

"Marketing is all about the stories you tell about the stuff you make" per Marketing Wizard Seth Godin.

Where ever your c…

Healthcare Transformation and Digitization

Healthcare is going through a major transformation and is turning to digitizations. Healthcare Organizations that are able to adapt to the digital technologies, medical devices and implement EMRs, adapt workflows and place patient outcomes, experience, engagement at the core of healthcare delivery become efficient.  They will continue to see success and growth.
Old Healthcare Model: of limited technology adoption, Paper facilitated workflow and process, Siloed clinical devices and only using custom legacy applications are going to an inflection point and seeing slow death. This old paradigm of not going digital will eventually cost them growth.
New Healthcare Model: Organizations that adapt New Healthcare Model redefine business leveraging digitization’s and understand that Digital Technologies and Outcomes are key to ongoing success. They grow by going for Standard based applications – Electronic Medical Records, Clinical workflows, Paperless hospitals and various technologies with mu…

Bairo Digital Marketing for Healthcare