Facebook's Newsfeed changes and What it means for Businesses

Facebook Inc. said its making changes to Facebook’s algorithm and will prioritize posts that spark back-and-forth discussion or inspire people to share and react.
Mark Zuckerberg outlining changes in his post on Jan 11
So what it means for Brands ? Although this means Facebook will show less public content, including videos and other posts from publishers or businesses that may affect brands. Facebook’s user base operates in a different manner than other digital marketing channels, such as search or display. Working with our clients, we find that Live videos on average get six times as many interactions as regular videos and this interaction is what Facebook's new algorithm is looking for now. This is the reason why brands need to take consultation of digital marketing agency who have their own dedicated teams constantly working on the recent marketing trends and updates.


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