Organic and Paid Social: Definitions

Organic and Paid Social: Definitions
Organic social: Using social platforms to share content and interact with consumers via brand pages or accounts, create and manage branded communities, distribute content, perform customer service, and monitor sentiment and conversation. Does not include influencer marketing.

Paid social: Spending media dollars to place ads on social platforms, such as Facebook in-feed ads and video ads, Twitter Promoted Tweets, Snap Ads and Instagram ads.
Brands need to take consultation of digital marketing agency who have their own dedicated teams constantly working on the recent social marketing trends and updates.

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