Voice Search Technology
|Apple Homepod, Amazon Echo, Google Home|
Digital marketing is ever-changing. Voice Technologies like Apple's Homepod, Google Home, Amazon Echo are continuing to mature and is defining future of searches as its easy for consumers to say than to type it. Voice services served through above digital assistants on smartphones and home assistants are tapped for day-to-day things now.
Voice searches on Google are three times more likely to be local-based and 30 times more likely to be action-oriented than text-based searches. The result is that content and context (aka semantic search) are replacing traditional search-optimized keywords and phrases. Most voice search queries focus on the 5 W’s + 1 H: who, what, when, where, why and how. To take advantage of voice search optimizations you need better coding, fast websites, and top-notch marketing.
|Popular Voice search phrases|
A study from Gartner recently that by 2021, digital brands that optimize their commerce sites for visual and voice searches will see 30% greater revenue. Voice search provides an opportunity for smaller companies to play in a crowded and competitive space.
At Bairo, we help optimize your business for voice search and succeed. Good Luck with your voice search!